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Sleepy Cuddly Toy Soft toy — recall

Consumer goods · European Union · 2025-04-11 · China-origin

Hazard: Choking, Strangulation, SuffocationOrigin: China

Sleepy Cuddly Toy soft toy poses choking, strangulation, and suffocation risks

Country	European Union
Category	Consumer goods
Published	2025-04-11
Country of origin	China
Category	Toys
Hazard	Choking, Strangulation, Suffocation
Hazard description	The plastic of the packaging is too thin. If a child plays with it, the plastic can cover the mouth and nose, causing the child to suffocate. Furthermore, the toy's electrical wires are too long and can become trapped during various activities of a child, leading to strangulation. Furthermore the fibrous stuffing material of the toy is easily accessible due to the weakness of certain seams. A small child may put the filling material in the mouth and choke.
Non-compliance	Toy Safety Directive; European standard EN 71-1
Remedy	Recall of the product from end users.
Recall number	SR/01271/25
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Cord/drawstring length and breakaway force vs. children's-product rules.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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