Recalls › European Union › Kiabi Pop it toy

Kiabi Pop it toy — recall

Consumer goods · European Union · 2025-07-11 · China-origin

Hazard: ChemicalOrigin: China

Kiabi Pop it toy has a chemical hazard

Country	European Union
Category	Consumer goods
Published	2025-07-11
Country of origin	China
Model identifiers	CWB77
Category	Toys
Hazard	Chemical
Hazard description	The product contains an excessive amount of phthalates (in particular bis(2-ethylhexyl) phthalate (DEHP) (measured value up to 1.1 % by weight). Phthalates may harm the health of children, causing possible damage to their reproductive system.
Non-compliance	REACH Regulation; requirements of the Toy Safety Directive
Remedy	Withdrawal of the product from the market. Destruction of the product. Recall of the product from end users.
Recall number	SR/02491/25
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Restricted-substance test reports (phthalates, lead, cadmium, PFAS…) covering current batches and all variants.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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