Recalls › European Union › Pop Mart (COUNTERFEIT) Labubu Have a Seat Plush Toy

Pop Mart (COUNTERFEIT) Labubu Have a Seat Plush Toy — recall

Consumer goods · European Union · 2025-10-17 · China-origin

Hazard: Chemical, ChokingOrigin: China

Counterfeit Pop Mart Labubu Plush Toy has chemical and choking hazards

Country	European Union
Category	Consumer goods
Published	2025-10-17
Country of origin	China
Category	Toys
Hazard	Chemical, Choking
Hazard description	The product has a small part that can easily detach (the metal ring). A small child could put it in the mouth and choke. Additionally, the plastic material of the toy has an excessive concentration of bis(2-ethylhexyl) phthalate (DEHP) and dibutyl phthalate (DBP)(measured values up to 0.02% and 1.64% by weight, respectively). These phthalates may harm the health by causing possible damage to the reproductive system.
Non-compliance	Toy Safety Directive
Remedy	Seizure of goods from store. Goods are due to be destroyed also.
Recall number	SR/03566/25
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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