Recalls › European Union › Pop Mart (COUNTERFEIT) Pop Mart Labubu Plush Toys Soft toy

Pop Mart (COUNTERFEIT) Pop Mart Labubu Plush Toys Soft toy — recall

Consumer goods · European Union · 2025-11-07

Hazard: Choking

Pop Mart Labubu Plush Toys (counterfeit) for choking hazard

Country	European Union
Category	Consumer goods
Published	2025-11-07
Category	Toys
Hazard	Choking
Hazard description	Small parts (feet, hands and eyes) may easily detach from the toy. A small child may put them in the mouth and choke.
Non-compliance	Toy Safety Directive
Remedy	Recall of the product from end users. Ban on the marketing of the product and any accompanying measures.
Recall number	SR/03851/25
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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