Plastic doll — recall

Consumer goods · European Union · 2026-05-08 · China-origin

Hazard: ChemicalOrigin: China

Plastic doll poses chemical risk

Country	European Union
Category	Consumer goods
Published	2026-05-08
Country of origin	China
Model identifiers	Lovely trend
Category	Toys
Hazard	Chemical
Hazard description	The plastic material of the product has an excessive concentration of bis(2-ethylhexyl) phthalate (DEHP) and dibutyl phthalate (DBP) (measured values up to 25.06% and 0.15% by weight, respectively). These phthalates may harm the health of children, causing possible damage to their reproductive system.
Non-compliance	REACH Regulation
Remedy	Withdrawal of the product from the market.
Recall number	SR/01338/26
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Restricted-substance test reports (phthalates, lead, cadmium, PFAS…) covering current batches and all variants.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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