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Key ring with soft toy — recall

Consumer goods · European Union · 2026-08-21 · China-origin
Hazard: ChokingOrigin: China

Key ring with soft toy Choking

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CountryEuropean Union
CategoryConsumer goods
Published2026-08-21
Country of originChina
ManufacturerHello Kitty
Model identifiers39000040910691142195736869727855474976972785547572
CategoryToys
HazardChoking
Hazard descriptionThe toy contains small parts (pendant, fox head masks, chains on the ear, beads on the skirt, key rings and carabiner) that may easily detach. A small child may put them in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive nor with the European standard EN 71-1.
RemedyType of economic operator taking notified measure(s): RetailerCategory of measure(s): Recall of the product from end usersDate of entry into force: 14/08/2026
Recall numberSR/02319/26
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedGPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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