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Plush Doll AJ-2444 — recall

Consumer goods · United Kingdom · 2024-11-12
Hazard: Choking

Plush Doll AJ-2444 poses choking hazard

CountryUnited Kingdom
CategoryConsumer goods
Published2024-11-12
Model identifiersBarcode: 6920180320245
CategoryToys
HazardChoking
Hazard descriptionThe product presents a serious risk of choking because the clothing on the doll is easily detachable and when removed gives a child full access to the zip containing the stuffing for the doll. If the child were to remove the clothing from the doll and then proceed to open the zip, they have access to the stuffing that can then be placed in their mouth, posing a choking hazard. Additionally, the plastic packaging provided with the doll presents an asphyxiation hazard.
Non-complianceToys (Safety) Regulations 2011
RemedyThe import has been rejected at the border and destroyed.
Recall number2407-0171
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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