Recalls › United Kingdom › Plush Doll AJ-2444

Plush Doll AJ-2444 — recall

Consumer goods · United Kingdom · 2024-11-12

Hazard: Choking

Plush Doll AJ-2444 poses choking hazard

Country	United Kingdom
Category	Consumer goods
Published	2024-11-12
Model identifiers	Barcode: 6920180320245
Category	Toys
Hazard	Choking
Hazard description	The product presents a serious risk of choking because the clothing on the doll is easily detachable and when removed gives a child full access to the zip containing the stuffing for the doll. If the child were to remove the clothing from the doll and then proceed to open the zip, they have access to the stuffing that can then be placed in their mouth, posing a choking hazard. Additionally, the plastic packaging provided with the doll presents an asphyxiation hazard.
Non-compliance	Toys (Safety) Regulations 2011
Remedy	The import has been rejected at the border and destroyed.
Recall number	2407-0171
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	UK GPSR, UKCA · Full guide →

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