Recalls › United Kingdom › Hapello Sensory Roller sold by Asda

Hapello Sensory Roller sold by Asda — recall

Consumer goods · United Kingdom · 2025-03-24

Hazard: Choking

Hapello Sensory Roller poses a choking hazard

Country	United Kingdom
Category	Consumer goods
Published	2025-03-24
Model identifiers	Barcode: 5063089161708; Affected batch codes: #34, #35, #36, #37 & #39;
Category	Toys
Hazard	Choking
Hazard description	The product presents a high risk of choking due to the potential release of a small piece of plastic lodged in the toy during the manufacturing process. If a young child accessed this small piece of plastic, they may put it in their mouth and choke.
Non-compliance	Toys (Safety) Regulations 2011
Remedy	The product has been recalled from end users by Asda. Consumers who have purchased the sensory roller should stop using it immediately and return it to their nearest Asda store for a full refund. Consumers with queries should contact the Asda Customer Relations Team on 0800 952 0101. For further details please access the Asda recall page at the following link: https://corporate.asda.com/product-recall-hapello-sensory-roller
Recall number	2503-0099
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	UK GPSR, UKCA · Full guide →

🚨 Delisted or named by a regulator? Leave your details and situation — we'll assess and get back to you. Contact us →

General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

Get overseas recalls that matter to you (China-origin highlighted) + top hazards — one email a week. Free, unsubscribe anytime.

By subscribing you agree to our Privacy Policy & Terms (incl. cross-border data processing).