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Hapello Sensory Roller sold by Asda — recall

Consumer goods · United Kingdom · 2025-03-24
Hazard: Choking

Hapello Sensory Roller poses a choking hazard

CountryUnited Kingdom
CategoryConsumer goods
Published2025-03-24
Model identifiersBarcode: 5063089161708; Affected batch codes: #34, #35, #36, #37 & #39;
CategoryToys
HazardChoking
Hazard descriptionThe product presents a high risk of choking due to the potential release of a small piece of plastic lodged in the toy during the manufacturing process. If a young child accessed this small piece of plastic, they may put it in their mouth and choke.
Non-complianceToys (Safety) Regulations 2011
RemedyThe product has been recalled from end users by Asda. Consumers who have purchased the sensory roller should stop using it immediately and return it to their nearest Asda store for a full refund. Consumers with queries should contact the Asda Customer Relations Team on 0800 952 0101. For further details please access the Asda recall page at the following link: https://corporate.asda.com/product-recall-hapello-sensory-roller
Recall number2503-0099
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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