Recalls › United Kingdom › Counterfeit Pop Mart Labubu Plush Toys

Counterfeit Pop Mart Labubu Plush Toys — recall

Consumer goods · United Kingdom · 2025-08-18

Hazard: Choking

Counterfeit Pop Mart Labubu Plush Toys pose a choking hazard

Country	United Kingdom
Category	Consumer goods
Published	2025-08-18
Model identifiers	None available.
Category	Toys
Hazard	Choking
Hazard description	The products present a risk of choking as the feet, hands and eyes can detach with minimum force applied, producing a small part capable of fitting entirely inside of a small parts cylinder. If a child were to place one of the small components in their mouth, they may choke. The required markings and labelling were not present.
Non-compliance	General Product Safety Regulations 2005
Remedy	The products were seized from each respective retailer and recalled from end users. Consumers who have purchased the products from the distributors listed above are advised to return them to the store for redress.
Recall number	2507-0062
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	UK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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