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Baby Play Gym Mat sold via Amazon — recall

Consumer goods · United Kingdom · 2025-10-17
Hazard: Choking

Baby Play Gym Mat poses choking risk

CountryUnited Kingdom
CategoryConsumer goods
Published2025-10-17
RetailerAmazon
Model identifiersModel: WJ121578; Amazon product identifiers: X0028G5NI1 FBA15KFPC536U000026; SKU: Dino-UK0210
CategoryChildcare articles and children's equipment
HazardChoking
Hazard descriptionThe product presents a serious risk of choking as it contains a squeaker that can detach or break off during reasonably foreseeable use, creating a small part which fits entirely within a small parts cylinder. This small part poses a choking hazard to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths.
Non-complianceToys (Safety) Regulations 2011
RemedyThe import has been rejected at the border. The listing has been removed by the online marketplace (Amazon).
Recall number2510-0073
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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