Recalls › United Kingdom › Earthsound Plush Bear

Earthsound Plush Bear — recall

Consumer goods · United Kingdom · 2025-11-03

Hazard: Strangulation

Earthsound Plush Bear, strangulation hazard

Country	United Kingdom
Category	Consumer goods
Published	2025-11-03
Retailer	Amazon
Model identifiers	Model number: 2236511; Other product identifiers: Amazon product identifiers: X001EEP4WD, FBA15KL32YVCU000013.
Category	Toys
Hazard	Strangulation
Hazard description	The bear features a decorative bow tie with ribbon strands exceeding safe length thresholds for children’s products. The elongated ribbon poses a serious risk of strangulation, particularly for infants and young children, due to potential entanglement around the neck during play, sleep, or accidental wrapping.
Non-compliance	Toys (Safety) Regulations 2011
Remedy	The import has been rejected at the border.
Recall number	2510-0212
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Cord/drawstring length and breakaway force vs. children's-product rules.
Rules & standards likely involved	UK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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