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Counterfeit Labubu Brown Plushie — recall

Consumer goods · United Kingdom · 2025-12-23
Hazard: Choking and Strangulation

Counterfeit Labubu Brown Plushie has choking and strangulation hazards

CountryUnited Kingdom
CategoryConsumer goods
Published2025-12-23
Model identifiersDistributor: Scot Mart Express Limited, Paisley, PA1 2JY
CategoryToys
HazardChoking and Strangulation
Hazard descriptionThe product presents a serious risk of choking as the zip pull can detach from the product creating a small part. Small parts pose a choking hazard to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths. The product also includes a cord which exceeds the maximum permitted length and may present a strangulation hazard to young children. Improvements are also required to product marking and labelling.
Non-complianceToys (Safety) Regulations 2011
RemedyThe product has been seized from the distributor and is awaiting destruction. Consumers are advised to stop using the product immediately and seek redress from their place of purchase.
Recall number2510-0065
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsCord/drawstring length and breakaway force vs. children's-product rules.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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