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ToPBRIGHT Busy Board DJ sold via Amazon — recall

Consumer goods · United Kingdom · 2025-12-23
Hazard: Strangulation

ToPBRIGHT Busy Board DJ poses a strangulation hazard

CountryUnited Kingdom
CategoryConsumer goods
Published2025-12-23
RetailerAmazon – The listing has been removed by the online marketplace
Model identifiersModel: 121308; Amazon ASIN: B0FKH1PC85; Product identifiers: 012732507001, Jul-2025, FBA15KNJMP2PU000036; SKU: TB-1308, X002D90PJZ.
CategoryToys
HazardStrangulation
Hazard descriptionThe product presents a high risk of strangulation because the attached cord creates a loop that is long enough to wrap around the infant’s neck. If a guardian has stepped away from the infant/ does not notice this and the cord becomes too tight around the infant’s neck, they are at risk of asphyxiating.
Non-compliancethe Toys (Safety) Regulations 2011
RemedyThe import has been rejected at the border. The listing has been removed by the online marketplace (Amazon).
Recall number2512-0166
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsCord/drawstring length and breakaway force vs. children's-product rules.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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