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Unbranded Purple and Black Plush Doll — recall

Consumer goods · United Kingdom · 2026-03-18
Hazard: Choking

Unbranded Purple and Black Plush Doll poses a choking hazard

CountryUnited Kingdom
CategoryConsumer goods
Published2026-03-18
Model identifiersProduct carton identifiers: POO34820, GHOSRX9036460T, GHOST STORE, PAPAV PLUSH
CategoryToys
HazardChoking
Hazard descriptionThe product presents a serious risk of choking as the doll jewellery may easily detach or break off during reasonably foreseeable use, creating small parts that fit entirely within a small parts cylinder. These small parts pose a choking risk to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths.
Non-complianceToys (Safety) Regulations 2011
RemedyThe import has been rejected at the border.
Recall number2603-0119
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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