Recalls › United Kingdom › Unbranded Purple and Black Plush Doll

Unbranded Purple and Black Plush Doll — recall

Consumer goods · United Kingdom · 2026-03-18

Hazard: Choking

Unbranded Purple and Black Plush Doll poses a choking hazard

Country	United Kingdom
Category	Consumer goods
Published	2026-03-18
Model identifiers	Product carton identifiers: POO34820, GHOSRX9036460T, GHOST STORE, PAPAV PLUSH
Category	Toys
Hazard	Choking
Hazard description	The product presents a serious risk of choking as the doll jewellery may easily detach or break off during reasonably foreseeable use, creating small parts that fit entirely within a small parts cylinder. These small parts pose a choking risk to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths.
Non-compliance	Toys (Safety) Regulations 2011
Remedy	The import has been rejected at the border.
Recall number	2603-0119
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	UK GPSR, UKCA · Full guide →

🚨 Delisted or named by a regulator? Leave your details and situation — we'll assess and get back to you. Contact us →

General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

Get overseas recalls that matter to you (China-origin highlighted) + top hazards — one email a week. Free, unsubscribe anytime.

By subscribing you agree to our Privacy Policy & Terms (incl. cross-border data processing).