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Teddy Mountain UK Ltd Peter Rabbit Plush Toy — recall

Consumer goods · United Kingdom · 2026-04-08
Hazard: Choking

Teddy Mountain UK Ltd Peter Rabbit Plush Toy for choking hazard

CountryUnited Kingdom
CategoryConsumer goods
Published2026-04-08
Model identifiersBatch Code: BR0625; Item Number: 604; Barcode: 679124006047
CategoryToys
HazardChoking
Hazard descriptionThe product presents a serious risk of choking as the jacket buttons can easily detach during normal foreseeable use. This creates a small part which fits entirely within a small parts cylinder. The small parts pose a choking hazard to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths.
Non-complianceToys (Safety) Regulations 2011
RemedyThe products have been recalled from end users by Willows Activity Farm. We recommend that consumers stop using the product immediately and keep it out of reach of young children. For more information, please access: Peter Rabbit Safety Notice
Recall number2511-0216
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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