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BleuRibbon Baby Shop Baby Self-Feeding Pillow — recall

Consumer goods · United Kingdom · 2026-04-08
Hazard: Choking and Aspiration

BleuRibbon Baby Shop Baby Self-Feeding Pillow poses choking and aspiration hazards

CountryUnited Kingdom
CategoryConsumer goods
Published2026-04-08
Model identifiersSold by: BleuRibbon Baby Shop
CategoryChildcare articles and children's equipment
HazardChoking and Aspiration
Hazard descriptionThe product presents a serious risk of choking and aspiration as a baby, who  is the intended user of the product, does not have the dexterity or cognitive ability to control the flow of bottle feed, to know when to stop feeding, or to act if they gag or choke or to otherwise signal or raise alarm if something is going wrong. _x000D_ OPSS has published a Product Safety Alert for baby-self feeding products, which can be accessed at: Product Safety Alert: Baby Self-Feeding Products (PSA4) - GOV.UK
Non-complianceGeneral Product Safety Regulations 2005
RemedyThe product has been recalled from end users by BleuRibbon Baby Shop. Owners are advised to stop using the product immediately and contact info@bleu-ribbon.com to arrange for a full refund and instructions on disposal. For more information, please access: https://bleu-ribbon.com/pages/important-product-safety-recall-baby-self-feeding-pillows
Recall number2603-0052
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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