Recalls › United Kingdom › Heartwarming Hugs Bear 2 with Zipper Closure

Heartwarming Hugs Bear 2 with Zipper Closure — recall

Consumer goods · United Kingdom · 2026-05-11

Hazard: Choking

Heartwarming Hugs Bear 2 with Zipper Closure poses a choking hazard

Country	United Kingdom
Category	Consumer goods
Published	2026-05-11
Model identifiers	Model: 434464;
Category	Toys
Hazard	Choking
Hazard description	The product presents a risk of choking as it has been identified that the zipper on the bear’s pouch can detach, creating a small part._x000D_ This poses a choking hazard to young children, who have a natural tendency to explore objects by placing them in their mouths.
Non-compliance	Toys (Safety) Regulations 2011
Remedy	The product has been recalled from end users by Build-A-Bear. Consumers are advised to stop using the product immediately and return it to their local Build-A-Bear store for a refund. For more information please access: Product Safety Recalls, call 0800 037 9782, or email ProductHotline@buildabear.com.
Recall number	2605-0036
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	UK GPSR, UKCA · Full guide →

🚨 Delisted or named by a regulator? Leave your details and situation — we'll assess and get back to you. Contact us →

General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

Get overseas recalls that matter to you (China-origin highlighted) + top hazards — one email a week. Free, unsubscribe anytime.

By subscribing you agree to our Privacy Policy & Terms (incl. cross-border data processing).