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Heartwarming Hugs Bear 2 with Zipper Closure — recall

Consumer goods · United Kingdom · 2026-05-11
Hazard: Choking

Heartwarming Hugs Bear 2 with Zipper Closure poses a choking hazard

CountryUnited Kingdom
CategoryConsumer goods
Published2026-05-11
Model identifiersModel: 434464;
CategoryToys
HazardChoking
Hazard descriptionThe product presents a risk of choking as it has been identified that the zipper on the bear’s pouch can detach, creating a small part._x000D_ This poses a choking hazard to young children, who have a natural tendency to explore objects by placing them in their mouths.
Non-complianceToys (Safety) Regulations 2011
RemedyThe product has been recalled from end users by Build-A-Bear. Consumers are advised to stop using the product immediately and return it to their local Build-A-Bear store for a refund. For more information please access: Product Safety Recalls, call 0800 037 9782, or email ProductHotline@buildabear.com.
Recall number2605-0036
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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