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Pura 4 Smart Home Fragrance Diffusers with detachable covers — recall

Consumer goods · United States · 2025-07-24

Hazard: Magnet Ingestion Hazard

Pura 4 Smart Home Fragrance Diffusers for magnet ingestion hazard

Country	United States
Category	Consumer goods
Published	2025-07-24
Importer	Pura Scents Inc., of Pleasant Grove, Utah
Retailer	Pura.com, Amazon.com, Target.com and Scheels.com and at Target, Scheels and other stores nationwide
Units affected	851400
Hazard	Magnet Ingestion Hazard
Hazard description	The magnets on the inside cover can detach, posing an ingestion hazard to children. When high-powered magnets are swallowed, the ingested magnets can attract each other, or other metal objects, and become lodged in the digestive system. This can result in perforations, twisting and/or blockage of the intestines, infection, blood poisoning and death.
Remedy	Consumers should immediately dispose of the existing detachable cover while waiting for the replacement cover, keep the diffusers out of the reach of children and pets, and contact Pura Scents to receive a free replacement front cover. Pura Scents is contacting all known purchasers directly.
Recall number	25-408
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers.
Self-check for comparable products	Magnet flux index and release testing.
Rules & standards likely involved	CPSC/CPSIA, ASTM F963 (toys), UL · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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