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BUILT LUUM Tumblers — recall

Consumer goods · United States · 2026-03-19
Hazard: Risk of Choking and Battery Ingestion H…

BUILT LUUM Tumblers, choking and battery ingestion hazards

CountryUnited States
CategoryConsumer goods
Published2026-03-19
ImporterLifetime Brands, Inc., owner of the BUILT brand, of Garden City, New York
RetailerKroger, Hy-Vee, Meijer, Nordstrom Rack and Winn-Dixie stores nationwide and online at Builtny.com
Model identifiersLUUM Tumbler Theme Capacity Item # UPC FESTIVE FOREST 18 oz 5323719 843461115513 MERRY GLOW 18 oz 5323721 843461115551 LET IT SNOW 18 oz 5323722 843461115520 WINTER BLOOM 18 oz 5323723 843461115537 MERRY MAGIC 18 oz 5323724 843461115544 JOLLY JOURNEY 18 oz 5323725 843461115568 HEART N STARS 18 oz 5331965 843461121002 USA 18 oz 5331966 843461121019 STARS …
Units affected75700
HazardRisk of Choking and Battery Ingestion Hazards
Hazard descriptionThe recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death.
RemedyConsumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form at https://www.builtny.com/pages/recall. _x000D_ Note: Button cell batteries are hazardous. Batteries should be disposed of or recycled by following local hazardous waste procedures.
Recall number26-331
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedCPSC/CPSIA, ASTM F963 (toys), UL · Full guide →

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