Playmat — recall

Name: Playmat
Brand: Brilliant Intelligent Machine Factory

Consumer goods · European Union · 2026-09-11 · China-origin

Hazard: ChokingOrigin: China

Playmat Choking

Country	European Union
Category	Consumer goods
Published	2026-09-11
Country of origin	China
Manufacturer	Brilliant Intelligent Machine Factory
Model identifiers	AW2514810004-01; 1164
Category	Childcare articles and children's equipment
Hazard	Choking
Hazard description	The end of the arches of the playmat are small and prominent enough for a small child to put them in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive.
Remedy	Type of economic operator to whom the measure(s) were ordered: ImporterCategory of measure(s): Import rejected at borderDate of entry into force: UnknownType of economic operator to whom the measure(s) were ordered: ImporterCategory of measure(s): Destruction of the productDate of entry into force: Unknown
Recall number	SR/02428/26
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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