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Baby Sensory Activity Toys — recall

Name: Baby Sensory Activity Toys
Brand: affected consumers by

Consumer goods · Australia · 2026-09-18

Hazard: Risk of serious injury or death from ch…

Baby Sensory Activity Toys Risk of serious injury or death from choking and asphyxiation

Country	Australia
Category	Consumer goods
Published	2026-09-18
Manufacturer	affected consumers by
Category	Learning and activity toys
Hazard	Risk of serious injury or death from choking and asphyxiation if a child places
Hazard description	Risk of serious injury or death from choking and asphyxiation if a child places the silicone pull strings in their mouth or if small parts detach from the toys and the child places them in their mouth.
Non-compliance	The products may not comply with the mandatory standard for toys for children up to and including 36 months of age . Silicone pull strings on the products are too long and can reach the back of a child's throat causing choking or asphyxiation. Small parts may detach from the products and cause a child to choke if they place them in their mouth.
Remedy	Stop using the products immediately and keep it out of reach of children. SHEIN will contact affected consumers by email with a link to confirm disposal of the product. SHEIN will provide a full refund when consumers confirm disposal via the link in the email.
Recall number	31c2981a-eed7-47c1-9544-fdb7842da039
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	the destination market's product-safety rules and mandatory standards

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