Soft toy — recall

Name: Soft toy
Brand: Snugly

Consumer goods · European Union · 2026-10-02

Hazard: Suffocation

Soft toy Suffocation

Country	European Union
Category	Consumer goods
Published	2026-10-02
Manufacturer	Snugly
Model identifiers	6941262828435
Category	Toys
Hazard	Suffocation
Hazard description	Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year, as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS). The product may lead to suffocation when used in a sleep space for babies. The product does not comply with the requirements of the Toy Safety Directive.
Remedy	Type of economic operator to whom the measure(s) were ordered: ManufacturerCategory of measure(s): Warning consumers of the risksDate of entry into force: Unknown
Recall number	SR/02640/26
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Accessible-surface temperature rise; guarding of heat sources.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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