Musical toy — recall

Name: Musical toy
Brand: Peppa Pig

Consumer goods · European Union · 2026-10-09

Hazard: Choking

Musical toy Choking

Country	European Union
Category	Consumer goods
Published	2026-10-09
Manufacturer	Peppa Pig
Model identifiers	2326; 8411865023264
Category	Toys
Hazard	Choking
Hazard description	The toy has small parts (stickers) that can easily detach. Small children may put it in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive nor with the European standard 71-1.
Remedy	Type of economic operator taking notified measure(s): RetailerCategory of measure(s): Recall of the product from end usersDate of entry into force: 29/09/2026Type of economic operator taking notified measure(s): RetailerCategory of measure(s): Withdrawal of the product from the marketDate of entry into force: 15/09/2026
Recall number	SR/02780/26
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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