Recalls › European Union › Teeth whitening gel

Teeth whitening gel — recall

Consumer goods · European Union · 2026-10-23

Hazard: Chemical

Teeth whitening gel Chemical

Country	European Union
Category	Consumer goods
Published	2026-10-23
Category	Cosmetics
Hazard	Chemical
Hazard description	The product has an excessive concentration of hydrogen peroxide as a bleaching substance (measured value: 0.9%). Hydrogen peroxide is harmful if swallowed and it can also cause irritation and ulcers when in contact with skin or mucous membranes. The product does not comply with the Cosmetic Products Regulation.
Remedy	Type of economic operator taking notified measure(s): OtherCategory of measure(s): Removal of this product listing by the online marketplaceDate of entry into force: 16/09/2026Type of economic operator taking notified measure(s): OtherCategory of measure(s): Warning the seller that the product is dangerous.Date of entry into force: 16/09/2026
Recall number	SR/02981/26
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Restricted-substance test reports (phthalates, lead, cadmium, PFAS…) covering current batches and all variants.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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