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Sunveno Newborn Baby Feeding Pillow sold via AliExpress — recall

Consumer goods · United Kingdom · 2026-06-01
Hazard: Suffocation

Sunveno Newborn Baby Feeding Pillow suffocation risk

CountryUnited Kingdom
CategoryConsumer goods
Published2026-06-01
RetailerAliExpress
Model identifiersAliExpress Item Number: 1005004574411518; Batch Number: CH1590-2005; AliExpress Listing Name: Sunveno Original Newborn Portable Slope Pad Baby Feeding Pillow
CategoryChildcare articles and children's equipment
HazardSuffocation
Hazard descriptionThe product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS)._x000D_ OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk they may pose to babies: Product Safety Alert (PA8)._x000D_ Further information on safe sleeping for babies can be found on the NHS …
Non-complianceGeneral Product Safety Regulations 2005
RemedyThe product has been withdrawn from the market by Qingdao Sunveno Maternal and Child Supplies Co., Ltd We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.
Recall number2604-0217
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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