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Infant Sleep Positioner Anti Roll Pillow for Head sold via Wish — recall

Consumer goods · United Kingdom · 2026-05-28
Hazard: Suffocation

Infant Sleep Positioner Anti Roll Pillow poses suffocation risk

CountryUnited Kingdom
CategoryConsumer goods
Published2026-05-28
RetailerWish
Model identifiersListing name: Infant Sleep Positioner Anti Roll Pillow Flat Head Neck Prevent Baby Support Kids Shaped Headrest; Wish ID: 5cb97ffe64014c1b249c10bb
CategoryChildcare articles and children's equipment
HazardSuffocation
Hazard descriptionThe product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS)._x000D_ OPSS has published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk they may pose to babies: Product Safety Alert (PA8). _x000D_ Further information on safe sleeping for babies can be found on the NHS website …
Non-complianceGeneral Product Safety Regulations 2005
RemedyThe listing is no longer available on the online marketplace (Wish). We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.
Recall number2601-0125
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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