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Infant Sleep Positioner Anti Roll Pillow for Head sold via Wish — recall

Consumer goods · United Kingdom · 2026-05-28

Hazard: Suffocation

Infant Sleep Positioner Anti Roll Pillow poses suffocation risk

Country	United Kingdom
Category	Consumer goods
Published	2026-05-28
Retailer	Wish
Model identifiers	Listing name: Infant Sleep Positioner Anti Roll Pillow Flat Head Neck Prevent Baby Support Kids Shaped Headrest; Wish ID: 5cb97ffe64014c1b249c10bb
Category	Childcare articles and children's equipment
Hazard	Suffocation
Hazard description	The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS)._x000D_ OPSS has published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk they may pose to babies: Product Safety Alert (PA8). _x000D_ Further information on safe sleeping for babies can be found on the NHS website …
Non-compliance	General Product Safety Regulations 2005
Remedy	The listing is no longer available on the online marketplace (Wish). We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.
Recall number	2601-0125
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	UK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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