Babe Power — recall

Consumer goods · European Union · 2026-06-12

Hazard: Chemical

Missguided Babe Power product contains harmful chemicals

Country	European Union
Category	Consumer goods
Published	2026-06-12
Manufacturer	Missguided
Model identifiers	5055654037600
Category	Cosmetics
Hazard	Chemical
Hazard description	According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. Moreover, the product contains hydroxyisohexyl 3-cyclohexene carboxaldehyde (HICC), which is prohibited in cosmetic products. HICC may cause an allergic skin reaction.
Non-compliance	The product does not comply with the Cosmetic Products Regulation.
Recall number	SR/01704/26
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Restricted-substance test reports (phthalates, lead, cadmium, PFAS…) covering current batches and all variants.
Rules & standards likely involved	GPSR, CE (Toys EN 71 / LVD·EMC), REACH · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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