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Counterfeit Popmart Labubu Have a Seat “The Monsters” Doll — recall

Consumer goods · United Kingdom · 2025-10-01
Hazard: Chemical and choking

Counterfeit Popmart Labubu doll poses chemical and choking hazards

CountryUnited Kingdom
CategoryConsumer goods
Published2025-10-01
Model identifiersLabelling specifies ‘Popmart’ (one word) and ‘The Monsters’ collection,; which has been deemed to be counterfeit. There was no QR code on the product and no importer name and address.
CategoryToys
HazardChemical and choking
Hazard descriptionThe product presents a serious chemical risk as the plastic material from the hands and feet contains 0.011 ± 0.004% DEHP (bis (2-ethylhexyl) phthalate) and 1.3 ± 0.34% DBP (dibutyl phthalate). Phthalates may harm the health of children, possibly causing damage to the reproductive system._x000D_ Additionally, the product also presents a risk of choking as both the left foot and right hand detached at a force less than the specified minimum. The detached components create small parts capable of fitting inside a small parts cylinder. If a young child were to mouth or swallow the small parts, th…
Non-complianceToys (Safety) Regulations 2011
RemedyThe goods have been seized from a local retailer and will be destroyed.
Recall number2508-0112
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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