Recalls › United Kingdom › JOYIN Animal Plush Toys

JOYIN Animal Plush Toys — recall

Consumer goods · United Kingdom · 2025-09-30

Hazard: Choking

JOYIN Animal Plush Toys pose choking hazard

Country	United Kingdom
Category	Consumer goods
Published	2025-09-30
Retailer	Amazon
Model identifiers	Batch: 5310146; Production date: 03/2025; SKU: JOY-LZ-10146-UK2; Other product identifiers: 55555007123, FBA15KB9QR2RU000001
Category	Toys
Hazard	Choking
Hazard description	The product presents a risk of choking as the plastic eyes may become loose and detach, producing a small part capable of fitting entirely inside of a small parts cylinder. A child may put this small part in their mouth and choke.
Non-compliance	Toys (Safety) Regulations 2011
Remedy	The import has been rejected at the border.
Recall number	2509-0189
Official notice	View source ↗

What this means for sellers

Likely platform / channel actions	Marketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable products	Small-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involved	UK GPSR, UKCA · Full guide →

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