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Counterfeit Dyson Supersonic Hairdryer — recall

Consumer goods · United Kingdom · 2025-12-23
Hazard: Electric Shock and Fire

Counterfeit Dyson Supersonic Hairdryer has electric shock and fire risks

CountryUnited Kingdom
CategoryConsumer goods
Published2025-12-23
Model identifiersBarcode: 5025155063705; Serial Number: R5K-UK-RHJ0846K
CategoryElectrical appliances and equipment
HazardElectric Shock and Fire
Hazard descriptionThe product presents a high risk of electric shock as the plug does not meet the dimensional requirements of BS 1363 and may not make a secure connection with the socket. This could lead to the user accidentally touching a live part during use and receiving an electric shock. Additionally, the plug fuse does not confirm to the requirements of BS 1362. The fuse is required to ensure the safe operation of the plug under fault conditions, and a non-conforming fuse could lead to the plug overheating and/or exploding. Improvements are also required to product documentation and marking.
Non-complianceElectrical Equipment (Safety) Regulations 2016; Plugs and Sockets etc. (Safety) Regulations 1994
RemedyThe import has been rejected at the border.
Recall number2511-0314
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsCell–charger matching, over-heat/over-charge protection, isolation of hot parts.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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