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Wooden Baby Teether Ring sold via TikTok — recall

Consumer goods · United Kingdom · 2025-12-23
Hazard: Choking

Wooden Baby Teether Ring presents a choking hazard

CountryUnited Kingdom
CategoryConsumer goods
Published2025-12-23
RetailerTikTok - Removal of listing by the online marketplace.
Model identifiersTikTok Listing name: Baby Soothing Teether Wooden Ring Silicone Textures Multicolor 2; Model: A50
CategoryChildcare articles and children's equipment
HazardChoking
Hazard descriptionThe product presents a serious risk of choking as small parts from the teether may detach during reasonably foreseeable use, creating small parts. These small parts pose a choking hazard to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths. Improvements are also required to product labelling and markings.
Non-compliancethe Toys (Safety) Regulations 2011
RemedyThe listing has been removed by the online marketplace (TikTok). TikTok have contacted consumers who have purchased the product to warn them of the risks.   We recommend owners stop using this product immediately. Contact the distributor you purchased from to request redress.
Recall number2512-0116
Official noticeView source ↗

What this means for sellers

Likely platform / channel actionsMarketplaces may delist the same or similar products, freeze or force-remove inventory (e.g. Amazon FBA) and notify past buyers; under GPSR regulators can require platforms to act within 2 working days.
Self-check for comparable productsSmall-part size/pull-force compliance; age grading and warning labels.
Rules & standards likely involvedUK GPSR, UKCA · Full guide →

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General guidance only — not compliance or legal advice; the official notice and applicable law prevail.

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